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​Emotional sense.
That uncomfortable gap between

what feels right & what is right.

​

IdeaCulture combines business, design & behavioural thinking to help build

an emotionally sustainable future. 
After all, we consume with emotions 

and justify with logic. 

Be Human

Business is all about people.
Behaviour is the new data & emotions are the currencies for better economics.

Business has been about profits, processes, policies, performance and all things mechanical. Probably why people refuse to bring their complete self to work. Its time to change that. Time to make business more human.

Be Unique

The world is really, really crowded. Innovation & differentiation are needed for survival, not to excel.

This is an era of abundance. There’s too many of everything. Standing out, getting attention & earning preference is no longer about looking different. It is about being different. In thought, words and action.

Be Smart

Life is complex, complicated.
Plans, preps and route maps can help make the journey less stressful.

Complexity is overwhelming. It make us switch off and function mindlessly. Clarity and simplicity in every whys, hows and the whats bring order to the chaos. And inspiration and excitement back to the journey.

focus

Brand

Journeys

We partner with brands from inception to maturity, through its big dreams and small struggles.
  • brand vision 

  • brand story & design

  • brand curation

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Consumer

Journeys

We really understand the consumer and represent them in boardrooms, meeting tables & workstations.
  • experience design

  • service design

  • brand relationship

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Team

Journeys

We have been there and understand what it takes to build an inspired, efficient group of cotravelers.
  • culture design

  • process design

  • brand audits

work

Laying on a Chair

RETAIL

Building a career in

family businesses

We partner with brands from inception to maturity, through its big dreams and small struggles.

/ read more /

Beauty Products

TECHNOLOGY

Shopping in India
minus human connect

We really understand the consumer and represent them in boardrooms, meeting tables & workstations.

/ read more /

Box of Tissue

EDUCATION

Attitude & aptitude 
in creative roles

We have been there and understand what it takes to build an inspired, efficient group of cotravelers.

/ read more /

library

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ARTICLE

What will come here?

Hm. Give me some time.

We partner with brands from inception to maturity, through its big dreams and small struggles.

/ read more /

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INFOGRAPHIC

What will come here?

Hm. Give me some time.

We really understand the consumer and represent them in boardrooms, meeting tables & workstations.

/ read more /

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SHARED 

What will come here?

Hm. Give me some time.

We have been there and understand what it takes to build an inspired, efficient group of cotravelers.

/ read more /

studio

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PROJECT

Insights Dictionary

for New Normal

We partner with brands from inception to maturity, through its big dreams and small struggles.

/ read more /

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TOOLKIT

Difficult Choices.

The Priority Cards

We really understand the consumer and represent them in boardrooms, meeting tables & workstations.

/ read more /

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JOURNAL

The Indian

Brand Journals

We have been there and understand what it takes to build an inspired, efficient group of cotravelers.

/ read more /

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