​Emotional sense.
That uncomfortable gap between
what feels right & what is right.
​
IdeaCulture combines business, design & behavioural thinking to help build
an emotionally sustainable future.
After all, we consume with emotions
and justify with logic.
Be Human
Business is all about people.
Behaviour is the new data & emotions are the currencies for better economics.
Business has been about profits, processes, policies, performance and all things mechanical. Probably why people refuse to bring their complete self to work. Its time to change that. Time to make business more human.
Be Unique
The world is really, really crowded. Innovation & differentiation are needed for survival, not to excel.
This is an era of abundance. There’s too many of everything. Standing out, getting attention & earning preference is no longer about looking different. It is about being different. In thought, words and action.
Be Smart
Life is complex, complicated.
Plans, preps and route maps can help make the journey less stressful.
Complexity is overwhelming. It make us switch off and function mindlessly. Clarity and simplicity in every whys, hows and the whats bring order to the chaos. And inspiration and excitement back to the journey.
focus
Brand
Journeys
We partner with brands from inception to maturity, through its big dreams and small struggles.
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brand vision
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brand story & design
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brand curation
Consumer
Journeys
We really understand the consumer and represent them in boardrooms, meeting tables & workstations.
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experience design
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service design
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brand relationship
Team
Journeys
We have been there and understand what it takes to build an inspired, efficient group of cotravelers.
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culture design
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process design
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brand audits
work
RETAIL
Building a career in
family businesses
We partner with brands from inception to maturity, through its big dreams and small struggles.
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TECHNOLOGY
Shopping in India
minus human connect
We really understand the consumer and represent them in boardrooms, meeting tables & workstations.
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EDUCATION
Attitude & aptitude
in creative roles
We have been there and understand what it takes to build an inspired, efficient group of cotravelers.
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library
ARTICLE
What will come here?
Hm. Give me some time.
We partner with brands from inception to maturity, through its big dreams and small struggles.
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INFOGRAPHIC
What will come here?
Hm. Give me some time.
We really understand the consumer and represent them in boardrooms, meeting tables & workstations.
/ read more /
SHARED
What will come here?
Hm. Give me some time.
We have been there and understand what it takes to build an inspired, efficient group of cotravelers.
/ read more /
studio
PROJECT
Insights Dictionary
for New Normal
We partner with brands from inception to maturity, through its big dreams and small struggles.
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TOOLKIT
Difficult Choices.
The Priority Cards
We really understand the consumer and represent them in boardrooms, meeting tables & workstations.
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JOURNAL
The Indian
Brand Journals
We have been there and understand what it takes to build an inspired, efficient group of cotravelers.
/ read more /