why &
how you do
what you do
Some call it design thinking.
Some call it strategy & innovation.
We call it by our own jargon.
We call it,
"putting one's head, heart & soul
into everything we do."
Right Brain
Thinking
is Sensible
WE BELIEVE
Decisions & consumption are driven by human emotions & justified using logic.
Creative & emotional intelligence is not a value add, but an essential ingredient of every work we do in our workplace.
Honesty &
Authenticity
is Sustainable
WE BELIEVE
Somewhere along our unnatural path to prosperity, we lost track of the natural.
Fatigued by the pretenses, the new world and the young audience are seeking something real & meaningful.
Cross-Pollination
by Collaboration
is Smart
WE BELIEVE
Different experiences, perspectives & skills lead to fresh ideas, new solutions.
In the age of connected communities, working & building things together as networks is agile, impactful & enriching
area of work :
business design
We think people & behaviour.
We think ideas & innovation.
We think systems & impact.
So that business makes
economic AND emotional sense.
Brand
Journeys
From mind to market and reinvention, the journey of a brand is a unique mix of opportunities and struggles.
IdeaCulture serves as a co-traveler and partner, playing a supporting role with complementing expertise, experience and perspectives.
brand vision
Unlocking opportunities, articulating the dream and the purpose behind it, planning the trip and setting the milestones before setting out on the journey. Be it for your company, the brand or an initiative.
brand story & design
Creating a unique story that sets the brand apart from many others in the world outside. A story to make it a shared dream, shared belief. A story that guides all the thoughts, words, actions & designs.
brand curation
Guiding the creation of the portfolio of products, services, experiences and initiatives that build the brandscape. A portfolio that is consistent with the brand story and connects with the brand community.
Consumer
Journeys
The consumer's relationship with brands is a complicated affair. It delight & disappoints just as often.
IdeaCulture understands the consumer and represents them in board rooms to build enduring relationships between them and brands.
experience design
Designing the diverse experiences between the consumer and brands. Experiences that are unique to and rewarding for both. Experiences that are contextual, relevant and authentic.
service design
Mapping the journey of the consumer, planning and designing the various touchpoints, interfaces & interactions. Interactions that are unique, purposeful and help accomplish tasks with ease & delight.
brand relationship
Developing relationships between brand and consumers that extend beyond transactions. Build and grow a connected community and foster bonds that are enduring, meaningful and rewarding.
Team
Journeys
The people who help deliver the desired consumer experiences are often missing in brand journey maps.
IdeaCulture recognises the people who build a vision and help onboard, assist, shepherd them and keep them inspired and excited.
culture design
Designing experiences for the workplace that share, build and live the brand as a unique culture. Culture built around people, places, tools & resources. Culture that defines rituals, practices, processes and systems.
process design
Creating frameworks, tools and methods that bring structure, efficiency and sanity to the chaotic workplace. Processes help keep work simple, clear and consistent. And focus energies in the right areas.
brand audit
Periodic review and evaluation of activities and initiatives in the organisation that define the brand and influence the consumer experiences. Ensure brand consistency using benchmarks & course corrections.
creative design
Creative
Design
Tangible creative outputs make ideas observable and add delight to every experience. Like cinematographers and art directors who give life to a film story, creative designers help the brand tell and sell their stories.
IdeaCulture collaborates with diverse creative partners in multiple ways - as a mentor, director, co-creator or manager - to create creative outputs required by the brand.
brand design
Identity design is the foundation of brand building, evolving identity and giving it a unique personality.
-
brand name & logo design
-
brand tagline
-
brand typography & iconograpy
-
brand colour & visual palette
graphic design
Visual language design is a basic creative requirement for brand recognition and consistency.
-
print & digital communication
-
environmental graphics & signage
-
information & instructions graphics
communication design
Communication is the backbone of every relationship; brands and consumers are no exceptions.
-
content & copywriting
-
advertising
-
social media marketing
-
film & animation
spatial design
Physical environments where brands and their audience meet need an immersive experience.
-
brand retail spaces & exhibitions
-
workplaces & campuses
-
hospitality & wellness centres
-
community & public spaces
product design
Brand products define the usability, desirability, differentiation, and touch-feel experience of the brand.
-
brand product design
-
packaging design
-
brand artifacts & accessory design
-
furniture design
digital design
Digital experiences are critical for a brand to connect with its audience that is physically disconnected.
-
website design
-
mobile app design
-
digital kiosks & touchpoints
ways to work
together
A RELATIONSHIP
Internal Partner
as Company vCXO
Sometimes you need a partner with complementary the skills, experience and thinking to work closely with you for a shared goal.
Outcome oriented work often have open brief, fluid scope and no real end date.
Scope of Work
Commercial Model
Engagement Duration
Open
Retainership
Min 6 months
/ read about CXOs & CDOs /
AN AFFAIR
External Partner
as Project Consultant
When a work has clear objectives, well defined outputs, specific milestones and a sharp deadline it qualifies to be an assignment.
That’s when you need someone who just takes it over and gets it done. Done well & on time.
Scope of Work
Commercial Model
Engagement Duration
Fixed
Project Milestones
Varies with Projects
/ read about Collaborative Work Models /
A DATE
Guest Partner
for a Pilot Program
In our modern world, there's always room for collaborations with no strings attached or any long term commitments.
It starts with "let's do something together" and sometimes end with a "we should do it again".
Scope of Work
Commercial Model
Engagement Duration
Single Program
One Time
2 hours to 3 days
/ read about Workplace Activation /
our team
Our team has only 3 members.
You, me, & our creative partners.
There's our experience & expertise.
Then there's yours.
Between us, we have it all covered.
Manu
Neelakandhan
FOUNDER DIRECTOR
Manu is a creative professional working in the consumer industry since 2000. The combination of his design skills, experience in brand business and training in behavioural sciences bring a mix of emotional intelligence & creative intelligence to the workplace & marketplace.
An architectural design graduate from IIT Roorkee, his work in brand & consumer experience design span diverse industries, scope and scale.
Future Group
Aditya Birla Nuvo
Tata Group
Titan Industries
People Combine
iDream Productions
Total Sports
Telenor India
He is also actively involved with design & business academia and professional communities.
NID Blr & Ahmd
Srishti Manipal
IIM Kashipur
MITID Pune
HIAL Ladakh
IPL Bangalore
ADI India & Bangalore
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