how you do
what you do
Some call it design thinking.
Some call it strategy & innovation.
We call it by our own jargon.
"putting one's head, heart & soul
into everything we do."
Decisions & consumption are driven by human emotions & justified using logic.
Creative & emotional intelligence is not a value add, but an essential ingredient of every work we do in our workplace.
Somewhere along our unnatural path to prosperity, we lost track of the natural.
Fatigued by the pretenses, the new world and the young audience are seeking something real & meaningful.
Different experiences, perspectives & skills lead to fresh ideas, new solutions.
In the age of connected communities, working & building things together as networks is agile, impactful & enriching
area of work :
We think people & behaviour.
We think ideas & innovation.
We think systems & impact.
So that business makes
economic AND emotional sense.
From mind to market and reinvention, the journey of a brand is a unique mix of opportunities and struggles.
IdeaCulture serves as a co-traveler and partner, playing a supporting role with complementing expertise, experience and perspectives.
Unlocking opportunities, articulating the dream and the purpose behind it, planning the trip and setting the milestones before setting out on the journey. Be it for your company, the brand or an initiative.
brand story & design
Creating a unique story that sets the brand apart from many others in the world outside. A story to make it a shared dream, shared belief. A story that guides all the thoughts, words, actions & designs.
Guiding the creation of the portfolio of products, services, experiences and initiatives that build the brandscape. A portfolio that is consistent with the brand story and connects with the brand community.
The consumer's relationship with brands is a complicated affair. It delight & disappoints just as often.
IdeaCulture understands the consumer and represents them in board rooms to build enduring relationships between them and brands.
Designing the diverse experiences between the consumer and brands. Experiences that are unique to and rewarding for both. Experiences that are contextual, relevant and authentic.
Mapping the journey of the consumer, planning and designing the various touchpoints, interfaces & interactions. Interactions that are unique, purposeful and help accomplish tasks with ease & delight.
Developing relationships between brand and consumers that extend beyond transactions. Build and grow a connected community and foster bonds that are enduring, meaningful and rewarding.
The people who help deliver the desired consumer experiences are often missing in brand journey maps.
IdeaCulture recognises the people who build a vision and help onboard, assist, shepherd them and keep them inspired and excited.
Designing experiences for the workplace that share, build and live the brand as a unique culture. Culture built around people, places, tools & resources. Culture that defines rituals, practices, processes and systems.
Creating frameworks, tools and methods that bring structure, efficiency and sanity to the chaotic workplace. Processes help keep work simple, clear and consistent. And focus energies in the right areas.
Periodic review and evaluation of activities and initiatives in the organisation that define the brand and influence the consumer experiences. Ensure brand consistency using benchmarks & course corrections.
Tangible creative outputs make ideas observable and add delight to every experience. Like cinematographers and art directors who give life to a film story, creative designers help the brand tell and sell their stories.
IdeaCulture collaborates with diverse creative partners in multiple ways - as a mentor, director, co-creator or manager - to create creative outputs required by the brand.
Identity design is the foundation of brand building, evolving identity and giving it a unique personality.
brand name & logo design
brand typography & iconograpy
brand colour & visual palette
Visual language design is a basic creative requirement for brand recognition and consistency.
print & digital communication
environmental graphics & signage
information & instructions graphics
Communication is the backbone of every relationship; brands and consumers are no exceptions.
content & copywriting
social media marketing
film & animation
Physical environments where brands and their audience meet need an immersive experience.
brand retail spaces & exhibitions
workplaces & campuses
hospitality & wellness centres
community & public spaces
Brand products define the usability, desirability, differentiation, and touch-feel experience of the brand.
brand product design
brand artifacts & accessory design
Digital experiences are critical for a brand to connect with its audience that is physically disconnected.
mobile app design
digital kiosks & touchpoints
ways to work
as Company vCXO
Sometimes you need a partner with complementary the skills, experience and thinking to work closely with you for a shared goal.
Outcome oriented work often have open brief, fluid scope and no real end date.
Scope of Work
Min 6 months
/ read about CXOs & CDOs /
as Project Consultant
When a work has clear objectives, well defined outputs, specific milestones and a sharp deadline it qualifies to be an assignment.
That’s when you need someone who just takes ot over and gets it done. Done well & on time.
Scope of Work
Varies with Projects
/ read about Collaborative Work Models /
for a Pilot Program
In our modern world, there's always room for collaborations with no strings attached or any long term commitments.
It starts with "let's do something together" and sometimes end with a "we should do it again".
Scope of Work
2 hours to 3 days
/ read about Workplace Activation /
Our team has only 3 members.
You, me, & our creative partners.
There's our experience & expertise.
Then there's yours.
Between us, we have it all covered.
Manu is a creative professional working in the consumer industry since 2000. The combination of his design skills, experience in brand business and training in behavioural sciences bring a mix of emotional intelligence & creative intelligence to the workplace & marketplace.
An architectural design graduate from IIT Roorkee, his work in brand & consumer experience design span diverse industries, scope and scale.
Aditya Birla Nuvo
He is also actively involved with design & business academia and professional communities.
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